Craft to Jewel
Venus Jewel and The American Gem Society™ Partner to Launch Advanced Diamond Search

Search diamonds using AGS parameters at www.venusjewel.com

LAS VEGAS – Venus Jewel, a leader in solitaires, today announced a partnership with the American Gem Society™ and the American Gem Society Laboratories® that enables American Gem Society members to search Venus Jewel’s online database, available at www.venusjewel.com, utilizing AGS Performance Grading Software® (PGS) parameters.
  
Available exclusively to American Gem Society members, Venus Jewel has efficiently integrated the American Gem Society’s Performance Grading Software into their website. This unique functionality allows American Gem Society members to search stock available on the website, on the basis of Light Performance, Proportion Values, as well as the estimated AGS Cut Grade. Additionally, not only are the PGS results displayed therein, but along with the ‘.srn’ and ‘.stl’ files downloadable for analysis on customers’ PGS software, ASET images of Round Brilliants are also available, with other shapes scheduled to follow shortly.

Upon completion of this project, Ruth Batson, Executive Director and CEO of the American Gem Society commented, “We are extremely pleased that Venus Jewel, a company with whom we share a passion and respect for cutting-edge research and sound ethical values, has chosen to embrace the AGS Cut Grading methodology to ensure that our members make the best possible diamond purchasing decisions.”

Voicing his thoughts on this service enabling American Gem Society members and customers to precisely find desired diamonds in just a matter of a few seconds, Anil Shah, Partner, Venus Jewel said, “We are pleased to integrate PGS with our website. We foresee this partnership leading to enhanced transparency not only about our extensive grading, but also the Performance Factors introduced by the American Gem Society.”

The AGS Laboratories, created in 1996, is committed to protecting the consumer by providing unbiased grading reports based on the highest standards of diamond grading. AGS Laboratories is the only diamond-grading laboratory licensed to use the AGS Performance-Based Cut Grade System — the first-ever cut grading system for a fancy shaped diamond. The Lab currently issues a cut grade on round brilliant, princess, and emerald cut diamonds. Other shapes are due to come on line in the near future. For more information on the AGS Performance-Based system, or any of their products and services, please visit www.agslab.com or email marketing@agslab.com.

 

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