This is the closer talk of Nayan Jani with Elizabeth Chatelain, President-MVI Marketing Ltd, JCOC and Co-founder of the IADC, before her presentation of ‘State of the U.S. Major Jewellery Retailers’ in Mumbai. Widely Elizabeth get expressed her valued view and presented the current picture of US retail industry.
Let’s go through the expression to understand the ground reality and lying opportunity over there.

The talk will it start with JCOC which stands for Jewellery Consumer Opinion Council. What the council allows the industry to find out what US consumer at the most interested in! What its kind of fine jewellery, watches & gem stones, including a jewellery environment & what find on expertise, what type of products they might be working for including colour variation in colour stones and narrow-end price, relevant pay which is  very important in retail level.

1: JCOC Priority:

The JCOC is taken a way priority about organization because we do believe that it helps the ability to map future, take it to forthcoming opportunities in its clients market and guide the industry to make decision that should save money & the profit.

2: Jewellery Trends now:

I believe that trends are on many different levels. First of all the way consumer purchase jewellery is going to be changing because, I believe that some of the way love-n-joy changing inner kind of personality even a market of the colouring may have doors of another hope of company.

I think another trends may be of yellow gold, changing many fold which were help the best joy, if we accommodate that as an industry & shall unite on a front on a brands!

3: Outlook on consumer spending:

First if all I don’t have an outlook on consumer spending. But, I can tell you that in the year 2008, it can be manageable to retail level for jewellery that powerful for even consumer category.

The higher end product of the market but consider the luxury product of the market have not had yet & I don’t think to see much down turn until 2009 in this area but already the US consumers, the average US consumer want be getting back, on spending an item such as jewellery which will definitely, will start as have a day of the year 2007! Jewellery will have much more sale than the other category of consumers spending.

4: Outlook US economy & impact on buyer:

The US economy is already been set turn, have very begin that because the most of the jewellery sold in America is at plus point $99, $49 is the retail price point $199, $249 and $299! But, that be in the porch of the business a type of demographic for those consumer a point be working fast or the definite way that way the US economy.

5: JCOC role to keep up market:

JCOC comply a major role in helping, guide the industry based on being to better understand the consumers and that way understand consumer market. We conduct a creditable research on guide a buyer for their client in the area for product, price point, choice, style and the feature their advertising campaign. This is a great benefit to the industry because it guide the industry in decision making fast!

6: Innovations & Development by JCOC:

We can after CAD/CAM images; new product development before that cast being a product is the example of our innovation to be more effective. We can show consumer CAD/CAM images and they determine a way they like to buy the product, how much shall be spend for the buying a product, what colour variation like shall be the part of product, what colour variation is likely to see the product and etcetera. This will be a tremendous benefit to the industry & all.

7: Issues with jewellery chain-players:

Issues with jewellery chain grappling with today or an issues with jewellery chian-players in US today is: How do they go over consumer get back to the stores is very hit in now a days - in the year 2007. This is going to be even more tuff on going a way forward we have find at JCOC. One of the biggest powerful societies that average consumer doesn’t even realize but, chain stores that spending in working jewellery. The chain stores fear explosion of very much overspends and the securing of the store work at this time. This is a known as an opportunity for traders’ chain stores to differentiate it self that they could make changes to interior designs, it training sales people and etcetera to work unlike other jewellery stores!

8: M & A scenario:

We do believe in Merger & Acquisition including a major Indian companies are coming to US and buying a jewellery store. In which we have been talking about this opportunity & trends for many years & now! Because, it seems to a natural evolution of shrinking the pipeline. The consumer won’t buy because to source possible and they have spoken with their accords that, they are going to eliminate, they are taking a space in pipeline and now adding, there are you!

9: MVI provides intelligence to go M & A:

The MVI marketing Ltd. the market intelligence company can help large players journey Indian market understand and the US market bearer and maybe decision about M & A. We certainly doing & playing more this in future. We do believe that, more players more Indian companies will be doing more in the US market!