According to Shri Sanjay Kothari, the council will carry generic promotions of ‘Brand India’ that reposition Indian GJ Industry as ‘Epitome of Luxury’ in the globe.

By keeping end users in mind, the council will take promotional initiatives in, USA, Middle East, CIS, Russia and even in India too! Therefore the council has requested IDMA & CIBJO like global organizations of the trade to carry Brand India!

Being a mammoth diamond producer & marketing player, DeBeers was playing the role by pouring about US$ 200-300bn and carried on promoting diamonds! In the last issue I inked the ‘Closer-talk’ of Elizabeth Chatelain and wrote ‘Think out of box.’ She said, “DeBeers pulled back generic Ad.” She also insisted that ‘the industry must go for generic Ads! And all these exercise to be carried on collectively!’

Analysis says, to carry such promotions would be apposite to track to be a global GJ hub’ & defacto, this is the demand of hour to achieve strategic global position. Today ‘Brand India’ is the top most among rest global brands.